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Concept cars and Product Launches

Whether you need to transport a concept car for a one-off event or move multiple vehicles for a product launch or dealership tour, we're here to help.

Proven track record

Get there on time, every time.

  • Real-time tracking

    Both your team and our staff will be alerted to the live status and position of your vehicle throughout their journey.

  • Hydraulic lifting decks

    To ensure secure carriage, your vehicle will be lifted with our hydraulic system and its accompanying suite of safety mechanisms.

  • Singular to large multiple moves

    From single vehicle moves to large-scale deliveries of up to 50 cars at a time, we provide tailored solutions for both individuals and manufacturer

  • Appraisals and inspections

    Inspections and Digital Appraisal Sheets are carried out on every vehicle we move and are immediately available for you to view online.

  • Winches for non-runners

    If you are looking to move a non-running vehicle, not to worry: winches are available on all of our covered car transporters.

  • CO2 neutral and LEZ compliant

    We are proud of our Russell’s Green Policy: Our entire fleet is carbon neutral, we’re PSS-registered for London deliveries, and Low Emissions Zones (LEZ) are not a problem.

How we support you

Let us take the hassle out of the logistics of your product launch

Whether you're showcasing a concept car at a one-off event or coordinating a multi-city product launch, we provide reliable and professional vehicle transport tailored to your needs. From single high-value moves to large-scale dealership tours, our team ensures every vehicle arrives safely, on time, and in pristine condition. With experience handling everything from prototypes to premium models, we take care of the logistics so you can focus on the impact.

Working with the best in the business

Transparent on costs

Fast, safe and secure transport across the UK & Europe

Our team has extensive experience working with luxury marques and understands the care, timing, and presentation your brand demands. Every vehicle is handled with white-glove service, ensuring it arrives on time, in pristine condition, and ready to impress.

Previous dealer tours include:

  • Jeep Avenger

  • Land Rover Defender / two tours, 100 dealerships over three months

  • Renault Zoe

  • Ferrari Roma

  • Maserati MC20

  • Ineos Grenadier

  • Rolls Royce Cullinan / UK & Europe, Russia

What our customers say

“Thank you for your support and flexibility, especially given the cars were still undergoing checks, made all the difference.”

Thanks to your willingness to adapt and be flexible regarding our request for split pick-ups from Daventry, we could do what we needed. A heartfelt thank you from me and the tech team—we truly appreciate your help! And this is why you will continue to be our choice for all things car launch 😊

~ Naz, Volvo UK

“Another stellar performance by all of those involved and thank you for your support.”

Your services, as ever, were seamless which enabled such smooth transitions. You truly are an extended part of our team, and we thoroughly enjoyed working with you all on this project.

~ Charlie, Aston Martin Aramco Cognizant Formula One Team

“Thanks for all your help ”

Thanks for all your help – you are always so brilliant and our customers say great things about your drivers

~ Bev, Mercedes-Benz UK Limited

“Thank you for your support and flexibility, especially given the cars were still undergoing checks, made all the difference.”

Thanks to your willingness to adapt and be flexible regarding our request for split pick-ups from Daventry, we could do what we needed. A heartfelt thank you from me and the tech team—we truly appreciate your help! And this is why you will continue to be our choice for all things car launch 😊

~ Naz, Volvo UK

“Another stellar performance by all of those involved and thank you for your support.”

Your services, as ever, were seamless which enabled such smooth transitions. You truly are an extended part of our team, and we thoroughly enjoyed working with you all on this project.

~ Charlie, Aston Martin Aramco Cognizant Formula One Team

“Thanks for all your help ”

Thanks for all your help – you are always so brilliant and our customers say great things about your drivers

~ Bev, Mercedes-Benz UK Limited

Ready to begin?

Let us take care of your cherished vehicles using our 30 years of experience and the most modern, up-to-date fleet and equipment on the market.